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Sales Best Practices
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Sales Presentation Examples and Tips for an Increased Conversion Rate

Published on
May 24, 2024


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Why are sales presentations important?

Think of a sales presentation as a conversation with a goal. You want to show someone why your product or service is the perfect solution to their problem. It is not about showing off features; it is about telling a story to show them how you can make their life easier.

A great sales presentation is not about you; it is about them. 

You want to understand what your potential customer really needs and show them exactly how you can help. It is also not a one-way street- the best presentations feel like a chat where you both get to talk and learn from each other.

The whole point of a sales presentation is to get your prospects to take action. This could mean buying your product right away or attending another follow-up meeting. Either way, you want them to leave feeling like they have found the answer they have been looking for.

3 types of high-impact sales presentations

While every sales presentation needs to be tailored to the prospect, there are a few tried-and-true formats that can be powerful tools in your arsenal. Here are some sales presentation examples:

1. Problem-focused presentation

Your prospects want a direct relation between what you are offering and how it can improve their setup. So, this is more of a no-nonsense approach that gets everyone on the same page.  It is ideal for prospects who might be unaware of their biggest pain point or are hesitant to change. Here is how to nail it:

  • Step 1: Do not start by listing your product features. Begin by describing the problem your prospect is likely struggling with. Is it lost revenue, inefficient processes, or unhappy customers?
  • Step 2: Use statistics, questions, or even a short video to highlight the negative impact of this problem on their business. A recent study suggests that having a video in your sales presentation makes prospects 85% more likely to agree to the deal.
  • Step 3: Show how your product/service directly solves that core problem. This makes it feel like the inevitable answer, not just another sales pitch. 
  • Step 4: Share a case study of a similar company that faced the same challenge and show how your solution transformed their situation. 

Example: UpSend’s product explainer sales presentation video 

This approach shows you understand the prospect’s world. When they recognize their own struggles reflected in your presentation, you instantly build trust and make your solution feel essential.

2. Competitor comparison presentation

Is your prospect considering the “other guys”? A competitor comparison gives you the edge. This style is perfect when your solution offers a clear advantage over a competitor whose name came up during a previous call with the prospect. When you need to guide their decision-making, here is a strategy you can follow:

  • Step 1: Use battle cards to know your competitor. They are like secret cheat sheets to learn about your competitor’s good points, weaknesses, and what prospects complain about. This helps you show why you are better. Use them when prospects bring up competitor-related objections to tell them how you are better.
  • Step 2: A simple table comparing features side-by-side can be very effective. Highlight areas where you win.
  • Step 3: Do not just list your features. Focus on the specific pain points your solution can address that theirs cannot.
  • Step 4: Show how clients switched from the competitor to you and achieved better results.


Examples: Eigen Technologies sales presentation

A word of caution: this approach can have negative outcomes if not done carefully. Focus on highlighting your value, not bashing your competitor. This helps prospects make an informed decision. Clearly focusing on your unique advantage makes it easy for them to justify choosing you.

3. ROI-driven presentation

Some prospects only speak the language of numbers. The ROI-driven presentation translates your value into dollars and cents. This is the best choice if your solution offers clear cost savings and increased profit potential or when dealing with financially focused decision-makers. Here is how to make it impactful:

  • Step 1: Instead of vague promises, quantify how you will save them money or boost their revenue. For example: “Increase lead conversion rates by 20%”, not just “improve lead generation.”
  • Step 2: Tailor your ROI calculations to their business. How much could they save in wasted time or operational costs?
  • Step 3: Charts and infographics make the financial benefits crystal clear. Show growth projections, before/after comparisons, or even a cost-savings calculator.
  • Step 4: Highlight the ongoing value of your solution, not just a one-time gain. This shows your focus on building a true partnership.

Example: Salesforce Marketing Cloud sales presentation

This approach appeals to decision-makers who need to justify the investment. By framing your solution as a profit generator, not just a cost, you increase your chances of getting them to say “yes.”

Not a design whiz? Do not worry. There are tons of tools to help you create visually stunning presentations, even if you have zero design experience. Here are a few popular options:

  • Canva: Offers a vast library of pre-made sales presentation templates, making it easy to create stylish slides in minutes.
  • Slidesgo: Another great resource for free and customizable sales presentation styles and templates.
  • Visme: Specializes in helping you create presentations with interactive elements like charts, infographics, and even videos.

These tools take the headache out of slide design, so you can focus on crafting a close-worthy message and crushing your presentation.

Key elements of a good sales presentation

We have all been there- crafting a great presentation, then feeling crushed when it does not land. The way forward then is to regroup and restrategize. Did your presentation check off the list of key elements necessary for it to be successful? Let us see what those are:

1. Start by understanding the prospect

A winning sales presentation is all about the prospect. You must step into their shoes and figure out what they truly care about.

Before the presentation, do your pre-meeting research. Dig into their company website, industry news, and LinkedIn profiles. Oliv does this for you automatically to help you prepare in less than 5 minutes- it scours the internet and gathers this intel automatically.

2. Have an impactful opening ready

The first few seconds of your presentation are crucial. Will the audience be interested, or will they be scrolling through their emails? Here are some examples of how to grab their attention right away:

Example 1: Narrate a relatable scenario

Let us say you are selling marketing automation software. 

You could start with, “Just last month, we worked with a company facing a similar issue- they spent time and money on lead generation but struggled to convert those leads. After implementing our solution, their close rate jumped by 15%, and their sales cycle shortened by a week.” 

This brief “before and after” picture shows the potential value your solution offers.

Example 2: Shock with stats

Imagine you are presenting to a healthcare company. 

You might open with, “Every year, businesses lose [X]% of potential revenue due to [problem]. How much is that costing your company?” or “[X out of Y] prospects report feeling unsatisfied with [aspect of experience]. Is this a challenge you are facing as well?”

These kinds of eye-opening stats immediately highlight major pain points and get them thinking about the financial impact on their own organization.

Example 3: Ask a thought-provoking question

Let us assume you offer a software solution for managing construction projects. You could ask:

“Do you feel like you are constantly chasing project status updates? What if you could see potential delays before they become costly problems?” 

This question paints a picture of success, helping prospects see the positive outcome your solution could bring.

You only have a few minutes to make an impression. A strong opening immediately shows you understand their world and have valuable insights to share.

3. Consider telling a relatable story

Dry facts and figures can put your audience to sleep. On the other hand, stories stick in their minds and make you instantly more trustworthy. Here is why:

Helps build connection

Stories tap into emotions. When you share how you helped another company overcome a similar challenge, your prospects can imagine themselves achieving the same results.

Boosts credibility

Instead of just claiming your solution is great, you are providing proof. Success stories with real numbers and outcomes show you have the results to back up your promises.

A recent survey showed that 63% of sales presentation attendees remember interactions that end with a story. Let us look at a few quick sales presentation tips for impactful storytelling:

  • Focus on the “why”: What drove the company in your story to seek change? This is where your prospect will relate the most.
  • Humanize the numbers: Instead of saying “increased revenue by 25%”, try “this allowed them to hire three new team members and expand their impact.”
  • Make them visual: Simple before and after charts can make your story more memorable.

Remember, people do not buy products; they buy the transformation that those products promise. By including relatable stories in your sales presentations, you will leave a lasting impression and inspire your prospects to say “yes.”


4. Visual appeal


Let us be honest, a wall of text on a slide is a guaranteed snooze-fest. Your sales presentation’s visuals are just as important as your content. Here is what to focus on:

Keep it clean


Simple layouts with plenty of blank space are easier for your audience to process. Think of each slide as a billboard- you want one clear message to stand out. Too much clutter distracts from that message and makes your sales presentation overwhelming.

Focus on quality

Avoid blurry images or low-resolution logos. These details may seem minor, but they make a big difference in how you are perceived. Crisp visuals signal professionalism and attention to detail, while sloppy visuals suggest the same about your solution.

Stay on brand

Use your company colors and fonts. This creates a polished feel and makes your presentation instantly recognizable. Take UPS, for example.  Their iconic brown trucks are identified far away, immediately communicating their established presence.  That same brand consistency in your presentations builds familiarity and trust with your prospects.

Go for graphs over paragraphs

Instead of long explanations, present key data with charts or graphs. This makes numbers easier to understand at a glance. Your audience instantly gets the trends or comparisons—no dense text, just quick, clear insights.

Too much text can bore prospects, and too many visuals can overwhelm them. Here are some of the best sales presentation tips to avoid a visual overload:

  • Include bullets: Do not cram too much onto slides. A few well-phrased bullet points are much more impactful than a paragraph.
  • Do not use unnecessary clipart: Distracting images or silly animations take away from your message. Choose relevant visuals that support your point, instead of going for decorative ones.
  • Avoid confusing charts: If your graph needs a ten-minute explanation, it is too complex. Simplify complex data into clear visuals that can be understood in seconds.

Visuals help your audience understand complex information quickly. A clean, well-designed presentation increases your credibility, reinforces your message, and helps your solution stand out as the best choice.

5. Know when to demonstrate your product

A well-timed demo can be the turning point that can take a prospect from interested to excited. But, shove a demo in at the wrong moment, and it is sure to fall flat. 

Do not demo too early

If you launch into a demo soon after the brief elevator pitch after talking to them for the first time, it might come across as pushy. Your prospects barely know your offerings at this point. Instead, give them time to reflect on the need and connect for a follow-up.

Demo only what they need now

If a prospect shows a hint of interest, launching into a demo showcasing every single feature is overwhelming and often irrelevant to their needs. This generic approach makes it hard for them to see how you actually solve their specific problems.

Demos turn abstract concepts into real solutions. Providing them immediate value by showing it live, allows them to picture themselves using it to solve their problems. 

6. Always include social proof

Ever walked past two restaurants, one packed and one empty? Chances are, you would head for the busy one. Why? We trust the recommendations of others, even if they are strangers. That same psychology works in sales presentations. Here is how to use it:


A positive quote from a happy client is impactful. It shows your solution helps people with similar problems. It is even better if you have testimonials from different industries, solving different problems, and from different roles. This builds trust, proves your product/service’s adaptability, and makes your prospect feel more comfortable about choosing you. 

Case Studies

Case studies are short success stories backed up by numbers (like “Company X increased sales by 20% after using our software”). They provide proof that your claims are real and that your solution can deliver results.


Big-Name Clients

Seeing the logos of well-known brands gives your prospect confidence. It suggests that other successful companies trust you, so it is less risky for them to choose you, too.

By strategically using these different types of social proof, you will transform your sales presentations from pitches into trust-building conversations. Your prospects will feel confident knowing others have succeeded with your solution, making them much more likely to say “yes” to working with you.

7. Have a clear call to action (CTA)

You have given a stellar presentation. The prospect is nodding along and seems interested. Now what? Do not let all that momentum fizzle out. A clear call to action tells them the exact next step to take. Here is what makes a strong CTA:

Be specific

Do not just say “I will get in touch soon”. Be as direct as possible about what you want them to do or what you think might help them, given the recent interaction. 

Example: “Let us set up a 15-minute discovery call this Wednesday to learn more about your specific needs.” or “Would you like a personalized demo?”

Keep it action-oriented

Do not let the CTA be vague and purposeless. Avoid options like: 

  1. Discover possibilities
  2. Take the next step
  3. Explore our solutions

Instead use strong verbs like:

  1. Schedule
  2. Download
  3. Start
  4. Try
  5. Sign up

Example: “Start your free trial today and experience the difference.”

Have a sense of urgency

A little nudge about time running out can motivate action. Try offering a limited-time discount for signing up right away. 

Example: “For a limited time, get 10% off your first month when you sign up now.”

Even the most interested prospect needs guidance. A strong CTA makes the decision-making process easier and motivates you to close the deal.

Successful sales presentation examples that closed deals

The difference between a lukewarm prospect and a signed contract often lies in the outcome of your sales presentation. More than just a slideshow, a truly effective presentation tells a story, addresses pain points, and leaves a lasting impression. Having said that, let us see what a winning sales presentation looks like. Here are five real-world examples that not only engaged prospects but sealed the deal:

1. Choose visual storytelling for better impact

The QS sales deck, created for a platform that ranks universities, shows how visual storytelling can deliver a powerful message even within a limited number of slides. Their presentation leans heavily on impactful graphics to communicate complex concepts simply. 

Icons paired with brief text blocks replace lengthy paragraphs, helping quick comprehension and maintaining focus on key points. 


Why it worked:

  1. In a short deck, visuals help QS front-load the most important information: features, unique value, and proven client success. They prove that when time is limited, let visuals do the talking. 
  2. Well-designed icons and graphics can streamline complex sales messages, making sure your core selling points resonate with the audience. 
  3. Cleverly chosen graphics add a visual dimension to abstract concepts like data analysis and rankings, making them more memorable. 

2. Offer personalized demos to build trust

Stephen Conway, founder of Pure Heavenly, a vegan and allergen-free chocolate brand, made a strong impression on the investors of the UK’s “Dragons’ Den.” Rather than a traditional slide deck, he began by offering samples of his product to the panel. 

Coupled with his heartfelt story about creating a safe and delicious treat for his daughters, this personalized product demonstration immediately captured their attention and created a positive first impression. His pitch was clear and concise, focusing on the unique selling points of Pure Heavenly and highlighting its potential within the growing vegan market.

Why it worked:

This personalized demo was highly successful for several reasons. 

  1. Experiencing the product firsthand allowed the Dragons to taste its quality and uniqueness, going beyond mere descriptions. 
  2. Conway’s story connected with them emotionally, making Pure Heavenly more than just a product, but a solution with an impactful mission. 
  3. The demo showcased Conway’s confidence in his product- a quality that inspires investor trust. 

3. Rely on social proof to make your case

Social proof presentations make the most of the power of social influence to build trust and credibility with potential customers. A prime example is the Salesforce Marketing Cloud sales presentation, which showcases a visually appealing deck featuring success stories from satisfied customers like Bank of America, Kaiser Permanente, and Yeti.


Why it worked:

  1. Seeing well-established brands using your product or service reassures prospects, lowering their perception of risk associated with trying something new. 
  2. Client logos act as endorsements, proving your solution is trustworthy and effective. 
  3. Success stories showcase the real-world impact of your product/service. Seeing quantifiable metrics like increased revenue or improved client satisfaction associated with these stories validates your value proposition.

4. Keep all eyes on the ROI

Lunchbox, a restaurant technology company specializing in online ordering and customer engagement, successfully used a data-focused approach to secure a $50 million Series B investment round in 2022. 

Their presentation deck leveraged bold visuals and graphs to communicate market opportunities, past revenue growth (ARR), and their unique position among competitors.

Why it worked:

  1. Lunchbox’s presentation blended two striking narratives. First, it established Lunchbox’s track record of success using hard numbers, building credibility and investor confidence. Second, the deck highlighted the broader shift in consumer dining habits post-COVID-19. 
  2. By aligning its solution with industry pain points, Lunchbox showed a deep understanding of the market and positioned itself as a valuable player in the fast-changing environment. 
  3. This data-driven approach proves that Lunchbox is not simply offering a product but a solution backed by research and the potential to capitalize on an expanding market opportunity.

5. Paint  a ‘before vs. after’ picture

For this one, let us look at AppsFlyer’s mobile advertising analytics sales deck that won investors over. Explaining the value of complex software, particularly analytics platforms like AppsFlyer, can be difficult using words alone. Prospects without a technical background might struggle to see how the data points and dashboards will benefit their marketing efforts. 

So, instead of relying on technical jargon, AppsFlyer focused on the potential transformation their platform can bring by painting a “before vs. after” comparison.


Why it worked:

  1. This approach moved beyond features and focused on results. 
  2. It visually contrasted the “pain” of poor data analysis with the “solution” of clear insights and how it directly impacts business outcomes. 
  3. Even non-technical prospects can imagine the potential for a positive change, making AppsFlyer’s value proposition more hard-hitting and grounded in reality.

Tools to help with your next sales presentation

The right tools can make all the difference in a successful sales presentation. Skip the boring slide decks and design presentations that are informative, engaging, and help you close more deals. Let us look at a few tools that will simplify the presentation process and let you focus on what matters most- connecting with your prospects:

1. Oliv

Oliv is an invaluable asset for creating cutting-edge pitches that show your in-depth understanding of your prospects. Here is how Oliv strengthens your presentation process:

  • Know prospects inside-out: No more manual pre-presentation research. Oliv automatically gathers and distills information on potential clients, pinpointing their pain points, priorities, and industry trends.
  • Personalize your message: Oliv’s insights allow you to tailor your presentation, addressing specific challenges and highlighting the unique value you provide.
  • Get real-time guidance: Oliv’s real-time suggestions and meeting summaries help you refine your presentation continuously, making sure you’re always prepared and persuasive.

By leveraging the capability of AI-backed research, Oliv helps you build presentations that are not just informative but truly empathetic to your target audience.

2. Prezi

Prezi breaks away from traditional linear slide decks, offering a non-linear, zooming presentation format that adds visual excitement and keeps your audience engaged. Here is why Prezi is great for sales presentations:

  • Grabs attention: Prezi’s dynamic transitions and zooming effects create a memorable visual experience, making your pitch stand out.
  • Flexible storytelling: The non-linear format allows you to adapt your presentation flow based on audience interest and questions in real time.
  • Visualize complex ideas: Prezi helps illustrate relationships and connections between concepts, which is helpful for presenting complex products or services.

Prezi infuses energy into your presentations, helping you capture the audience's attention and deliver a message that sticks.

3. Emaze

Emaze helps you create visually stunning presentations quickly and easily. Their focus on professional templates and design elements are great for those who want a polished look without extensive design experience. Here is how Emaze can help:

  • Impress with design: Emaze offers a vast library of customizable templates, making it simple to create presentations that look professionally designed.
  • Integrate multimedia: Easily embed videos, images, and interactive elements to increase audience engagement and make your content more dynamic.
  • Collaboration features: Emaze’s tools allow teams to work together on presentations, streamlining the creation process.

Emaze is a great choice for sales professionals who want to create visually compelling presentations that leave a lasting impression.

4. Intuiface

Intuiface takes presentations to the next level through interactivity. It is ideal for trade shows, product demos, or situations where you want prospects to engage directly with your content. Here’s how Intuiface makes presentations impactful:

  • Hands-on experience: Create touchscreens, kiosks, and digital displays that allow prospects to explore your product or service at their own pace.
  • Data capture: Intuiface can collect valuable prospect information and insights through interactive elements within your presentation.
  • Unique differentiator: Interactive experiences differentiate your presentations, making them more engaging and memorable for the audience.

Intuiface helps you create presentations that go beyond passive viewing. It sparks active engagement and deeper prospect understanding.

5. Zoho Show

Zoho Show integrates seamlessly with the Zoho suite of products. It is a good fit for teams already using Zoho CRM and other tools. You can collaborate conveniently and access multiple presentation delivery options. Here is how it streamlines presentations:

  • Team collaboration: Multiple team members can contribute to and edit presentations in real time.
  • Data integration: Easily incorporate data from other Zoho tools to ensure consistency of information across your sales and marketing materials.
  • Remote presentations: Zoho Show’s broadcasting features simplify delivering presentations to remote audiences or clients.

Zoho Show is a great choice for teams that prioritize collaboration and integration with their existing sales and marketing toolkit.

Best practices for sales presentation delivery

You have crafted the perfect slides, your research is rock-solid, and you are ready to blow your prospects away. But hold on. Even the best sales presentations can fall flat with poor delivery. Let us learn some simple practices that will improve your presenting skills and help you close deals with confidence:

1. Practice makes you perfect

Winging it is a recipe for disaster. The more you rehearse your presentation out loud, the more comfortable and confident you will sound. Here is how to get the most out of practice:

  • Focus on flow: Do your transitions between slides and sections feel smooth? Are there parts where you tend to stumble over your words? Work on smoothening them out.
  • Master your timing: Run through the presentation with a timer. Are you within your allotted time limit? Go through multiple trial runs.
  • Get feedback: If possible, practice before a colleague or friend and ask for their honest opinion. Record yourself and watch it back- it can be a brutal but effective way to spot areas for improvement.

Remember, even seasoned presenters practice. It is the key to delivering a polished and persuasive presentation.

2. Focus on body language and voice control


Your words are only part of the presentation. Nonverbal communication can make or break your delivery. Here is what to focus on:

  • Own the room: Stand tall with relaxed shoulders. Avoid fidgeting or slouching, as this signals nervousness.
  • Keep your eyes up: Maintain eye contact with your audience. Not only does it make you seem confident, but it also helps you gauge whether they are engaged or confused.
  • Vary your voice: A monotone voice will put your prospect to sleep. Change your volume or tone to emphasize key points. Do not speak too quickly—a slightly slower pace can increase clarity.

Positive body language and strong vocal delivery project confidence and authority. It helps your prospect feel comfortable and trust that you have the solution to their problems.

3. Be ready to handle questions and objections

Questions and objections are a good sign- your prospect is engaged. Here is how to turn those potential roadblocks into wins:

  • Anticipate and prepare: Do not wait to be blindsided. Think about the most common objections you hear about your product/service and craft clear, persuasive responses. Then, practice them out loud.
  • Listen first: Do not rush to defend yourself. Truly understand where the objection is coming from- is it a price concern or a feature misunderstanding? It is only when you figure this out can you start thinking about the response.
  • Show, do not just tell: Use examples and case studies to illustrate how you have solved similar challenges for others. Better yet, show how your solution directly addresses their specific objection.

Oliv makes this process easier. Its summaries of past calls help identify common objections and how they have been handled before. Plus, Oliv’s pre-call research and real-time guidance give you the info you need to tackle those objections head-on.

It is important to remember that an objection is not a rejection. It is a chance to clarify, build trust, and get your prospect one step closer to signing off on that deal.

4. Active listening is the key

A sales presentation should not feel like a one-way lecture. The best presenters are great listeners. Here is how to go about it:

  • Read the room: Is your audience nodding along or checking their watches? Their body language and expressions tell you how they feel about your presentation.
  • Do not just hear, listen: Ask clarifying questions to make sure you truly understand concerns or objections. This shows you are invested in solving their problems, not just pushing a sale.
  • Be flexible: If you sense confusion or disinterest in a particular area, do not rigidly stick to your script. Adapt. Skip a less-relevant slide, elaborate on a point with a real-world example, or invite more questions.

Active listening helps you build a genuine connection with your prospect. It shows you are responsive to their needs, making your solution feel tailored and increasing their trust.

5. Do not ignore tech preparedness

Nothing derails a great presentation faster than a frozen slide or a microphone that would not work. Do not let tech glitches ruin your flow. Here is how to stay prepared:

  • Conduct a pre-show test: Arrive early and test your slides, internet connection, microphone, and any other equipment you will need. Iron out any issues beforehand for a seamless presentation.
  • Have a plan B: Even the most prepared can fall victim to tech glitches. Have a printed copy of your slides or be ready to switch to another device or a phone call if needed.

Tech issues can make you seem flustered and unprofessional. By being proactive and having a backup plan, you will exude confidence and keep the focus where it belongs- on the solution you are offering.

Turn your next sales presentation into a successful close

By now, one thing is clear: a sales presentation is not just about fancy slides. It is a strategic tool that can open doors, build trust, and close more deals. Let us recap the essentials:

  • Know your audience inside and out. Ditch the generic pitch.
  • Tell a compelling story that hooks them from the start.
  • Make those visuals work for you. Stick to clean and well-spaced-out designs.
  • Practice, practice, practice. Confident delivery is key.
  • Embrace questions and objections as opportunities.

Learning these skills takes effort, but the payoff is huge. Remember, a well-crafted and perfectly executed presentation does not just sell a product or service- it wins you the client.

Start refining your presentations today, and let Oliv help you get ahead of the competition. Book a demo to see how.

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