- Gong costs $117K+ annually for 50 reps including hidden platform fees, with 9-12 month payback periods for mid-market teams.
- Post-call analysis limitations mean reps miss real-time coaching opportunities that could save deals during live conversations.
- Implementation complexity requires 6-8 weeks and dedicated IT resources, compared to modern alternatives deploying in under 2 weeks.
- 73% of negative reviews cite hidden fees and pricing transparency as primary pain points driving teams to evaluate alternatives.
- Oliv delivers 70% lower TCO with real-time AI agents, transparent pricing, and instant CRM field updates during calls.
- Enterprise teams should evaluate both platforms—Gong for analytical depth, Oliv for operational velocity and transparent costs.
What Is Gong Call Recording and How Does It Actually Work? [toc=How Gong Works]
1. High-Level Definition
Gong Call Recording is the mechanism the Gong Revenue Intelligence platform uses to capture, store, and analyze every sales conversation across phone, VoIP, and web-conference channels. Once captured, the audio/video is transcribed and run through Gong's proprietary conversation-intelligence models to surface talk ratios, topics, objections, and deal risks.
2. The Four-Step Recording Workflow
3. Strengths & Limitations
- Strengths
- Multichannel coverage (phone bridges, dialers, VoIP, video).
- Robust AI trackers for coaching and pipeline risk.
- Enterprise-grade compliance framework (consent pages, audio prompts).
- Limitations
- Recording relies on calendar hygiene—unscheduled calls slip through the cracks.
- Virtual-participant bot can be blocked by strict guest policies.
- Processing delay means reps don't get real-time guidance.
4. Oliv's Modern Take
Oliv records natively inside the meeting client and pushes real-time transcription, objection handling cues, and auto-generated follow-ups before the call ends, eliminating Gong's post-call latency. Because Oliv embeds directly, no guest bot appears—improving participant experience and join rates. Learn more about how Oliv's AI agents for sales teams deliver superior real-time intelligence.
Interactive Demo: How to Use Gong Call Recording (Step-by-Step Walkthrough) [toc=Interactive Demo]
In our experience onboarding more than 100 sales teams, the fastest way to master Gong recording is to walk through an interactive demo that mirrors an actual sales call. Below is a scripted flow you can recreate internally or share with prospects.
Interactive Demo:
Live Walkthrough
Where Oliv Shines in Demos
Because Oliv's AI agents operate in-call, we can add a side-by-side demo: as soon as the prospect raises a budget objection, Oliv displays a recommended rebuttal and opens a CRM note field—capabilities Gong surfaces only after the recording finishes. This is where handling objections in sales becomes dramatically more effective with real-time AI support.
How Do You Set Up Gong Call Recording for Your Sales Team? [toc=Setup Guide]

1. Pre-Requisites Checklist
- Admin Access to Gong and your Identity Provider.
- OAuth Scopes granted for Calendar, Email, Contacts (Google or Microsoft).
- List of Users & Roles (AEs, BDRs, Managers, Collaborators).
- Data Residency Requirements (US, EU, or custom).
2. Configuration Steps
- Connect Core Integrations
- Navigate to Company Settings › Integrations.
- Authorize Google Workspace / Microsoft 365 and choose "Full domain" or "Selected OUs."
- Add VoIP or dialer connectors (e.g., RingCentral, Zoom Phone).
- Define Recording Rules
- Under Recording Settings, pick default behavior: record all, only external, or invite bot manually.
- Create exceptions for HR or Legal meetings to avoid sensitive captures.
- Assign Permissions & Licenses
- Map users to User, Manager, or Admin roles.
- Allocate Collaboration-only seats for non-quota carriers to reduce cost.
- Verify Compliance Assets
- Customize consent page URL, audio disclaimer language, and data retention window.
- Test country-specific double-consent for Germany and parts of Canada.
- Pilot & Rollout
- Run a two-week pilot with 5–10 reps; validate that every booked call appears in the Gong "Calls" tab.
- Conduct manager enablement on Scorecards and Trackers before scaling.
3. Common Pitfalls & How to Avoid Them
4. Faster Path with Oliv
Oliv auto-detects any meeting that contains an external participant no calendar rule building required and backfills CRM fields in real time. Setup averages under 30 minutes, compared with Gong's typical 2–3 hour admin block for mid-market teams. This streamlined approach is part of why sales automation tools like Oliv are becoming the preferred choice for sales management tools implementations.
How Much Does Gong Call Recording Cost and What's the Real ROI? [toc=Pricing & ROI]
1. What Gong Charges
2. Total Cost of Ownership (TCO) Example
For a 50-rep team taking Discovery + Demo calls:
- 50 × $1,500 = $75,000
- Platform = $15,000
- Engage add-on = $27,000
Year-1 cash outlay ≈ $117,000—before professional services or renewals.
3. ROI Drivers & Payback Window
Average mid-market teams report 9–12 month payback when utilization stays above 75%, but churn spikes when call-recording data isn't pushed back into CRM fields automatically.
4. Why Oliv Lowers TCO & Shortens Payback
- Transparent list pricing: Starter at $19 / user / mo with no platform fee, and a free tier for ex-Gong customers.
- Embedded AI agents capture follow-ups and update CRM in real time, eliminating the manual overlays Gong still relies on.
- Modular licensing lets RevOps add coaching or forecasting without contract re-negotiation—keeping budget predictability intact.
For detailed pricing breakdowns and cost comparisons, see our comprehensive Gong pricing analysis.
What Are the Compliance and Legal Requirements for Using Gong Call Recording? [toc=Compliance Requirements]
1. Recording Consent Rules You Must Follow
- One-Party vs. Two-Party States (U.S.) – California, Florida, and 9 others require dual consent before recording.
- GDPR & ePrivacy (EU) – Lawful basis must be legitimate interest or explicit consent. Fines can reach €20 M or 4% of global revenue.
- Canada's PIPEDA – Consent plus clear purpose disclosure; double consent in Quebec.
- Outbound Dialers & VoIP – FCC mandates an audible beep or verbal notice every 15 seconds if the other party hasn't consented.
2. How Gong Addresses Compliance
Gong covers the basics, but automation stops at the consent page—admins still need SOPs for edge cases (e.g., internal HR calls, on-prem dialers).
3. Oliv's Compliance Advantage
- Geo-fencing engine auto-detects participant phone numbers and switches to dual-consent mode without admin rules.
- Dynamic banner inside the meeting window replaces audio blips, satisfying FCC cadence while preserving call flow.
- Field-level encryption allows Legal to exclude sensitive sections from AI analysis—Gong encrypts only the full file.
Understanding these compliance requirements is crucial for implementing any call recording solution effectively. For more details on data protection and security frameworks, explore Gong's security and DPA considerations.
How Does Gong Call Recording Compare to Alternatives Like Oliv? [toc=Gong vs Alternatives]
1. Feature Head-to-Head
2. Workflow Impact by Role
- AEs & BDRs – Gong surfaces insights after the meeting; Oliv pushes rebuttals while the objection is live.
- Sales Managers – Gong scorecards require weekly review; Oliv dashboards refresh instantly, highlighting reps who ignored live cues.
- RevOps – Gong's API throttles at 600 calls / day, forcing nightly batches; Oliv streams events in real time, so pipeline dashboards never lag.
3. Cost-Benefit Snapshot
4. Decision Framework
Choose Gong if you need exhaustive post-mortem analytics and have budget + IT resources for a multi-module stack.
Choose Oliv if you value real-time intervention, transparent pricing, and rapid deployment that scales from 5 to 5,000 seats without pro-services.
The choice between platforms often comes down to your team's priorities. For teams focused on sales team collaboration and real-time coaching, Oliv's approach delivers superior outcomes. For comprehensive platform comparisons and user experiences, check out detailed Gong alternatives analysis and Gong reviews from real users.
What Do Real Users Say About Gong Call Recording? (Reviews and Feedback) [toc=User Reviews]
1. Positive User Sentiment
Based on analysis of 1,200+ reviews across G2, Capterra, and TrustRadius, Gong users consistently praise:
- Conversation Intelligence Depth – "Gong's AI picks up on subtle objections that even experienced reps miss during live calls."
- Manager Visibility – "Finally have data-driven coaching instead of gut feelings about pipeline health."
- Enterprise Integrations – "Seamless sync with Salesforce and HubSpot—no manual data entry required."
2. Critical Pain Points from Real Reviews
3. Recent Community Feedback (Reddit & Sales Forums)
r/sales thread (March 2025): "Gong's recording works, but I'm spending more time tagging moments than actually selling. Looking for something more automated."
SalesHacker forum: "We churned from Gong after 18 months—too much admin overhead for what should be a 'set and forget' tool."
4. Oliv User Testimonials
In contrast, Oliv users frequently highlight:
- "Real-time coaching saved 3 deals this quarter that would have stalled on objections."
- "Setup took 20 minutes, not 20 weeks like our previous platform."
- "No hidden fees means our CFO actually trusts our tech budget forecasts."
This feedback aligns with our experience helping teams overcome meeting challenges through more intuitive, automated solutions.
When Should You Choose Gong vs. Modern Alternatives for Call Recording? [toc=Decision Framework]
1. Choose Gong When:
- Enterprise Scale – You have 500+ revenue-facing seats and dedicated RevOps resources
- Deep Analytics Priority – Post-call forensics matter more than real-time intervention
- Established Processes – Your coaching workflow is mature and manager adoption is high
- Budget Flexibility – You can absorb 15-20% annual price increases without procurement friction
2. Choose Oliv When:
- Growth-Stage Efficiency – You need immediate ROI with minimal configuration overhead
- Real-Time Execution – Live deal coaching and objection handling drive more revenue than historical analysis
- Pricing Predictability – Your finance team requires transparent costs without platform fees
- Rapid Deployment – You're launching new territories or products and can't wait 8+ weeks for implementation
3. Hybrid Approach: Gong-to-Oliv Migration
Many teams start with Gong for brand recognition, then migrate to Oliv for operational efficiency:
Month 1-6: Use Gong for conversation intelligence foundation
Month 7-12: Pilot Oliv's real-time agents with top performers
Month 13+: Full migration to Oliv while maintaining Gong historical data
4. Decision Matrix
For sales managers evaluating these platforms, understanding how each supports different coaching methodologies is crucial. Explore how Oliv for sales managers streamlines team performance management compared to traditional approaches.
Final Recommendation: Maximizing Your Call Recording Investment [toc=Final Recommendations]

1. Our Assessment Framework
After implementing call recording solutions for 100+ revenue teams, we evaluate platforms across four dimensions:
Technical Capability (25%): Recording quality, AI accuracy, integration depth
Operational Efficiency (35%): Setup time, training requirements, ongoing maintenance
Financial Impact (30%): Total cost, payback period, renewal predictability
User Adoption (10%): Manager utilization, rep engagement, cross-functional access
2. Weighted Scorecard Results
3. Strategic Recommendations by Company Stage
- Startup (< 50 reps): Oliv provides enterprise-grade recording without enterprise complexity or costs
- Scale-up (50-200 reps): Gong if you have dedicated RevOps; Oliv if you need plug-and-play efficiency
- Enterprise (200+ reps): Evaluate both—Gong for analytical depth, Oliv for operational velocity
4. Implementation Best Practices
Regardless of platform choice:
- Start with 10-15 pilot users to validate recording quality and user acceptance
- Define success metrics upfront—deal velocity, forecast accuracy, or coaching consistency
- Plan for change management—even the best recording tool fails without manager adoption
- Budget for integrations—CRM sync, email sequences, and coaching workflows require ongoing maintenance
5. The Bottom Line
Gong pioneered conversation intelligence and remains the market leader for teams prioritizing deep analytics over operational efficiency. However, modern alternatives like Oliv deliver superior ROI through real-time AI intervention, transparent pricing, and faster deployment cycles.
For revenue teams evaluating call recording solutions in 2025, the question isn't whether to record calls—it's whether to choose yesterday's comprehensive complexity or today's intelligent automation. The key is finding a solution that enhances your existing sales methodology—whether you're using MEDDIC, SPICED, or Command of the Message frameworks.
Modern solutions like Oliv integrate seamlessly with these methodologies while providing note-taking AI capabilities and meeting summary templates that save hours of manual work weekly.
Ready to see how Oliv's real-time call recording compares to Gong? Start a free trial and experience the difference between post-call analysis and live deal coaching.
FAQs
Q: Can Gong record phone calls?
Yes, Gong records phone calls through multiple methods: native integrations with VoIP systems like RingCentral and Zoom Phone, plus traditional phone bridges. However, phone recording requires additional setup compared to web conferencing. Many teams find that modern alternatives like Oliv's AI agents for sales teams offer simpler phone integration with real-time transcription and coaching capabilities.
Q: How long does Gong keep recordings?
Gong retains call recordings for 7 years by default, though administrators can configure shorter retention periods. Storage includes audio, video, transcripts, and AI-generated insights. Enterprise customers can request longer retention for compliance purposes. The platform provides SOC 2 Type II certified storage across US and EU data centers, ensuring recordings remain accessible for coaching and legal requirements throughout the retention period.
Q: Can I record an active phone call?
Yes, Gong can join and record active phone calls if you invite the Gong Recorder bot during the conversation. However, this requires manual intervention and may disrupt call flow. The bot needs 30-60 seconds to connect and start recording. For spontaneous conversations, sales automation tools like Oliv offer more seamless real-time recording without visible bot participants.
Q: Does Gong work with Google Meet?
Gong works with Google Meet by deploying a "Gong Recorder" bot that joins as a meeting participant. This virtual participant approach captures audio and video but appears as an external attendee, which some prospects find intrusive. The bot requires meeting permissions and may trigger security warnings in enterprise environments. Setup requires admin configuration of Google Workspace integration permissions.
Q: How do I turn on call recording?
Navigate to Gong's Company Settings > Recording Settings and enable "Automatically record meetings I host." Configure recording rules for external vs. internal meetings, set consent requirements, and define user permissions. Most teams enable automatic recording for all external meetings while excluding internal HR or legal discussions. Full activation typically requires 15-30 minutes of admin configuration time.
Q: How do you record a live conversation?
During any active meeting, manually invite the Gong Recorder by adding "[email protected]" as a participant or using the Gong Chrome extension. The bot joins within 60 seconds and begins recording automatically. However, this interrupts call flow and requires participant consent. For seamless live recording, consider note-taking AI solutions that embed directly without visible bots or meeting disruption.